Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
Each New Year we all sit around making resolutions and goals, only to forget all about them come February. Am I right? Well this year, how can you stick to your objectives to make them a reality? Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success.
The macro-economic context is likely to have a significant influence on B2B technology purchases over the next 18 months. Here are several ways in which it may impact these purchases:
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
Everyone’s curious about ChatGPT and trying out all kinds of queries to test the technology. We decided to ask it to write an article about ISV Marketing and this is the result…
